Sure, NFT Sales Are Slipping—But a Closer Look at the Data Shows the Market Hasn’t Imploded (Yet)

A report in crypto information website Protos received a lot of traction final week after claiming that the NFT market “imploded” in May. Is it true? Are NFTs a factor of the previous?

No. The truth is, NFT gross sales could also be slipping, however the market hasn’t imploded—at least not but—regardless of what the media is reporting.

Most of the knowledge gleaned for the Protos report comes from, a web site that tracks NFT-related transactions on the Ethereum blockchain. But after I reached out for remark, itself referred to as the Protos piece “fully deceptive,” and pointed to a prolonged blog post the firm had written in retort. (In an e mail, they stated that they’d solely realized of the report via my very own tweet of the article, a tweet, which, for some weird cause, went viral.)

“This article positively tried to take down the NFT house, via the revelation of a hypothetical bubble burst,” Gauthier Zuppinger, the cofounder of, wrote to me. “This is exactly the cause why we take our position as knowledge suppliers and market analysts extraordinarily severely.”

The Meebits Effect

According to’s knowledge, NFT gross sales peaked on May 3 when $102 million value of NFTs modified palms in a single day. Nearly all of that’s attributable to crypto collectibles (collections of digital photographs with a widespread theme which can be swapped on-line like buying and selling playing cards), which made up totally $100 million of these gross sales, based on the research.

The seven-day interval surrounding the peak introduced $170 million in transactions, the evaluation acknowledged. By the remaining week of May, gross sales collapsed to round $19.4 million, representing a 90 p.c drop from the report excessive, Protos identified in its withering conclusion.

Before pondering of this as a bubble bursting, although, think about that May 3 was not simply any day. It was the day that an NFT challenge referred to as Meebits launched—and 9,000 hotly anticipated crypto collectibles went up for public sale.

Graph from displaying gross sales of NFTs over the final three months as of June 8, 2021.

All of the 3D voxel-based avatars sold out in a matter of hours, netting Larva Labs $80 million worth of ether, the native cryptocurrency of Ethereum. Larva Labs is the similar firm behind the pixelated avatars often called CryptoPunks, one in every of the the most well-known and intently adopted crypto collectibles.

Since began monitoring NFT gross sales again in mid-2017, May 3 noticed the highest every day gross sales ever. To provide you with a sense of what an outlier this was, the second highest gross sales day was March 11 ($26 million), adopted by April 11 ($24 million).

Missing Data

Of the seven markets tracked by, “collectibles” took the lead by a broad margin. In current days, each CrypoPunks and Meebits have continued to be high sellers—one Meebit bought for $154,000 value of ether, whereas one other bought for $142,000 and two CryptoPunks bought for round $100,000.

Screenshot of the

Screenshot of the “Bids” part of LarvaLabs’s Meebits website.

By greenback values alone, collectibles introduced in the most gross sales to this point this 12 months ($565 million), adopted by artwork ($226 million), and sports activities ($74 million), the Protos report stated.

Some may discover this “sports activities” complete surprisingly low, on condition that many headlines have been written about NBA efficiently turning sports activities highlights into NFTs through NBA Top Shot. But excludes a few of the hottest NFT gross sales, together with Top Shot, which runs on Dapper Lab’s Flow blockchain, not Ethereum. ( says it plans so as to add Flow knowledge in the close to future.)

Pak's The Switch (2021) sold for $1.4 million with 10 bidders chasing. Courtesy of Sotheby's and Pak.

Pak’s The Switch (2021) bought for $1.4 million with 10 bidders chasing. Courtesy of Sotheby’s and Pak.

Similarly, if the numbers for the crypto-art class seem startlingly low, that’s as a result of solely tracks on-chain transactions. Some of the greatest gross sales of crypto artwork—like the Beeple digital collage that bought at Christie’s for $69.3 million value of ether, Sotheby’s sale of Pak for $17 million, and so forth, usually occur off-chain, which means they aren’t recorded on the public blockchain. (This has, in flip, led some in the digital artwork group to query whether or not these are “actual” NFTs.)

And that features large NFT artwork gross sales in May, such the $17 million sale of 9 CryptoPunk NFTs at Christie’s.

Images of CryptoPunks displayed on a digital billboard in Times Square on May 12, 2021 in New York City. (Photo by Alexi Rosenfeld/Getty Images)

Images of CryptoPunks displayed on a digital billboard in Times Square on May 12, 2021 in New York City. (Photo by Alexi Rosenfeld/Getty Images)

Basically, the knowledge excludes most of the current surge of curiosity in NFTs from the tremendous artwork world.

It’s additionally value noting that doesn’t observe gross sales knowledge on Nifty Gateway—a in style NFT market owned by Gemini. Unlike most NFT marketplaces, Nifty Gateway capabilities extra like an trade. It’s custodial in that they maintain all of your keys by default, till you progress your tokens off the platform.

“Nifty Gateway is a centralized market—each main and secondary market gross sales will not be recorded on-chain,” a Nifty Gateway consultant defined in an e mail. “The preliminary minting of the tokens occurs on-chain and if a person withdraws them off the platform, that is recorded on-chain. We create and retailer all of our NFTs on the Ethereum blockchain. But the gross sales occur off-chain, on our web site. Off-chain gross sales are sooner, simpler to make use of, and have a lot decrease charges.”

Graph of volume of sales on major NFT platforms, from

Graph of quantity of gross sales on main NFT platforms, from

Still, month-to-month gross sales on Nifty Gateway of $40 million in May have been down from $60 million in April, and had fallen considerably from March once they totaled $144 million, based on knowledge from, one other knowledge website.

So gross sales are slumping, although they haven’t turn out to be a dried up riverbed of the damned both.

Ignore the CryptoKitties. Follow the Ether

Another worrying signal for the NFT market, based on the Protos evaluation, is that the variety of energetic NFT wallets (that’s, wallets that register a buy or sale on a specific day) dropped 70 p.c from 12,000 at its every day peak to three,900 final week. However, once more, that isn’t a honest reflection of the present market.

That every day peak comes from method again in December 2017 when CryptoKitties, the challenge that was briefly so in style that it clogged the Ethereum blockchain, have been all the rage—earlier than falling rapidly out of the headlines for actually years.

Graph from showing active wallets since 2017.

Graph from displaying energetic wallets since 2017.

If we think about solely the current NFT bubble, which began constructing in October 2020, the every day peak in energetic wallets was 5,700 on March 17, 2021. Compared to that more moderen (and related) benchmark, the present complete represents a 39 p.c lower as an alternative of the rather more alarming 70 p.c.

Graph from showing active wallets over the last year as of June 8, 2021.

Graph from displaying energetic wallets over the final 12 months as of June 8, 2021.

All that is to say, the NFT market positively seems to be cooling off, simply to not the dramatic extent that Protos studies.

But why is it cooling at all? A fast look at the broader crypto markets offers a doable reply.

Graph of the price of Ether, year to date, as of June 8, 2021, from

Graph of the worth of Ether, 12 months so far, as of June 8, 2021, from

Ether reached an all-time-high of $4,300 on May 12. This run up left many ETH whales with spare change to pour into NFTs. The world’s second hottest cryptocurrency went on to lose over half its worth earlier than recovering to $2,600 at the finish of the month. Similarly, bitcoin surged an all-time-high of $64,000 on April 14. By the finish of May, it had crashed to $35,000.

Less worthwhile cryptocurrencies imply much less cash total to throw round at NFTs.

“If you look at the large image, every part retains rising, regardless of the crypto-currency lower and the over-hype in the previous few weeks,” Zuppinger wrote, including that plans to publish its personal quarterly report in a few weeks.

I’m unsure this sanguine evaluation is an correct description of the market both. The hype has been so thick—and there may be a lot precise grift in the house—that there are many individuals hungry for a story about a fall. But we will’t let that get in the method of wanting at the knowledge clearly.

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About the Author: Daniel