Crypto brand Coinbase hires Facebook exec as CMO

Coinbase, with 68 million prospects, is without doubt one of the largest U.S. crypto exchanges. In May, the brand employed The Martin Agency as its inventive company of report and in June employed Wavemaker as media company of report. Coinbase’s advert spend has ballooned by 57% to $16.3 million final yr, based on Kantar.

“Our trade is at a important juncture: the crypto neighborhood is rising at a speedy tempo and crypto firms are extra seen to shoppers than ever earlier than,” wrote Emilie Choi, president and COO at Coinbase, within the weblog publish.

Facebook declined to reply who will exchange Rouch. “Kate is an amazing chief as is confirmed by her lengthy tenure, and the affect she’s made throughout her 11+ yr profession right here at Facebook,” mentioned Alex Schultz, VP of analytics and CMO at Facebook. “Having ‘grown up’ at Facebook alongside Kate, I’m excited for her to have this superior alternative to use her items to a brand new problem. While we in fact are unhappy so see her go, Coinbase is gaining a very excellent and gifted CMO. We want her effectively.”

In a LinkedIn post asserting her information, Rouch shared a photograph of her laptop computer with the Coinbase brand on it laid subsequent to her new child son.

“Coinbase is nearly precisely the scale Facebook was once I joined,” writes Rouch within the publish. “It too is led by a visionary founder. In a brand new area. With a daring mission and big potential to essentially change the world.”

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