It’s that point of year once more—the solar units earlier than dinner, it’s chilly, and advertisers are blowing their advertising and marketing budgets on commercials. Yes, we’re speaking about the Super Bowl.
Though there are nonetheless a couple of weeks earlier than the huge recreation on Feb. 13, we figured we’d give a brief replace on some of the movers and shakers exhibiting up this year.
$$$: As we wrote final week, NBCU is charging as a lot as $6.5 million for a 30-second spot, so you probably have ambitions to play in the background of roughly 90 million toilet breaks, you’d higher begin saving.
New entrants: Yes, you’ll in all probability see headlines calling this the Crypto Bowl. That’s as a result of, for the first time, crypto exchanges like FTX and Crypto.com are operating adverts throughout the recreation.
Who else: Taco Bell is returning after a five-year absence. So is Lay’s, which took a 17-year break from the Super Bowl. Other corporations embrace DraftKings, which ran its first spot final year (playing!) and General Motors, which final year featured Will Ferrell hating on Norway. Oh, and the way may we overlook Meta?
🍻🍻🍻: Anheuser-Busch’s InBev continues to be the unique alcohol-rights holder for the Super Bowl however hasn’t introduced which of its manufacturers will promote throughout the recreation, in keeping with Ad Age.
Who’s out: Hyundai and Lexus are each parked in the storage; Mars Wrigley, Tide, and Kraft-Heinz will likely be sitting out on the sidelines as effectively.—RB
https://www.morningbrew.com/advertising and marketing/tales/2022/01/14/a-brief-recap-of-who-s-in-and-out-of-the-super-bowl-this-year