The workforce at digital asset agency Kraken notes that final yr, they remained targeted on their mission to speed up the adoption of cryptocurrency “so that you simply and the remainder of the world can obtain monetary freedom and inclusion.”
In 2021, Kraken celebrated its 10-year anniversary, doubled their workers to over 2000 professionals, and “introduced progressive services and products to market.”
In June 2021, Kraken launched a redesigned homepage together with the brand new Kraken app that includes “a quick, straightforward and handy crypto shopping for expertise utilizing Apple Pay and Google Pay.”
Kraken additionally grew its crypto market by “itemizing 42 further tokens, giving [their] purchasers extra methods to diversify their crypto portfolio.” And, they “utterly overhauled [their] how to purchase bitcoin web page on Kraken Learn, making it that a lot simpler to soar into crypto with the primary, most well-known and dominant cryptocurrency in the world.”
For clients wanting to diversify their holdings into extra high-potential alternatives, the digital asset platform started supporting Polkadot (DOT) and Kusama (KSM) parachain auctions – “turning into one of many solely main crypto exchanges in the world to accomplish that.”
Kraken clients could now “change into early adopters in these fast-growing ecosystems, assist [their] favourite crypto tasks, and earn rewards all whereas benefiting from Kraken’s … safety, intuitive person expertise and seamless integration with [their] trade.”
Last yr, Kraken’s staking service grew over 9x and paid out greater than $500 million to clients staking their crypto-assets on their platform. In addition to these developments, the digital asset agency elevated the variety of staking choices to 9 Proof of Stake protocols together with Cardano (ADA), Algorand (ALGO) and Solana (SOL).
As famous by the corporate:
“Our efforts to gas international crypto adoption prolonged to crypto firms as nicely with the launch of Kraken Ventures. This initiative gives funding and experience to the subsequent technology of innovators in the broader crypto ecosystem, of which you, our purchasers, are part of. The scope of tasks we supported covers fintech, crypto firms and protocols, and decentralized finance (DeFi), in addition to tech firms growing AI, Machine and Deep studying, RegTech, and cybersecurity.”
In July 2021, Kraken turned 10 years outdated and in celebration, they sponsored Wyoming’s Cheyenne Frontier Days, which is reportedly one of many oldest and largest out of doors festivals and rodeo in the US.
Wyoming is “the long run house, and a key accomplice, of Kraken Bank,” the replace confirmed whereas including that they’re grateful for Wyoming’s assist of crypto adoption.
Also in 2021, Kraken made their splash in the Metaverse, “sponsoring the Decentraland Metaverse competition, a four-day celebration of music, tradition and creativity in the digital world of Decentraland.”
In 2020, Kraken reportedly donated $500,000 to honor tasks and groups “conducting important work that contributes to the event and growth of crypto.”
In 2021, the agency elevated their complete dedication to $700,000 in donations to “assist blockchain developer schooling, groups educating regulators and advocating for crypto investor rights, and open-source innovators constructing out next-gen crypto infrastructure.”
Kraken additional revealed that they “made two contributions to help with essential Ethereum community upgrades and to the extremely anticipated migration to Ethereum 2.0.”
They additionally “dedicated to assist the subsequent technology of crypto professionals with donations to Wyoming University and Black Bitcoin Billionaires.”
In 2021, Kraken doubled their international consumer base and workforce “to meet a deluge of latest curiosity in crypto.” Of the 1147 workers who joined Kraken in 2021, they added three folks to key management roles together with:
- Mike Davidson, VP of Design. Mike’s enter will assist to form our model and improve person experiences.
- Pranesh Anthapur, Chief People Officer. Pranesh will strategize and execute the scaling of our international workforce.
- Alex Chiocchi, VP of Product Management. Alex will launch strategic enhancements throughout Kraken’s product suite.
As the crypto sector and adoption continues to develop, Kraken “plans to double our workforce once more to over 5000 folks by the tip of 2022,” the corporate confirmed.
Kraken additionally introduced the acquisition of Staked, an infrastructure platform that “permits for safe, cost-effective, and non-custodial crypto staking in one of many largest offers in the historical past of crypto.”
“As folks across the globe get up to the alarming devaluation of their fiat forex financial savings in 2022, they may proceed to flock to crypto in search of latest connections, new property and new experiences. We will likely be prepared, launching thrilling new services and products that can assist the entire world faucet into the limitless potentialities that crypto will deliver. We can hardly watch for 2022 to start.”