Interactive Web3 Marketing – Pandaily

Digestible updates on what’s new in China’s world of Web3, NFTs, metaverse and past, compiled for you weekly by Pandaily.

This week: Blockchain startup CyberConnect raised $15 million in series-A financing to revive knowledge possession, Web3-focused branding agency Gusto Collective closed an $11 million seed spherical, bitcoin mining rebounds in China regardless of Beijing’s crypto ban, and extra.

Blockchain Startup CyberConnect Raised $15M Series A to Restore Data Ownership

Social graph protocol startup CyberConnect stated on Tuesday that it has closed a $15m series-A financing spherical. TechCrunch and CoinDesk first reported the story.

  • Animoca Brands, a Hong Kong-based enterprise capital and gaming software program agency, and Sky9 Capital, a Shanghai-based enterprise capital agency, co-led the spherical.
  • CyberConnect will use the proceeds to construct the protocol, develop the staff, and tackle new Web3 initiatives, CyberConnect CEO Wilson Wei instructed CoinDesk.
  • “In Web2, firms with the biggest social community personal customers’ social graphs and construct partitions round them to stem competitors and advance company pursuits,” stated Wei in feedback to TechCrunch.
  • Cyberconnect’s purpose, due to this fact, is to create a social graph protocol permitting knowledge to be shared freely amongst computer systems with out a centralized agent like Facebook.
  • Cyberconnect’s answer has two parts. It affords a software program improvement equipment (SDK) for builders to create customized apps to assist finish customers handle their social graph, and a “social knowledge community” that aggregates and screens customers’ Web3-related actions.
  • Cyberconnect operates with a staff of 27 throughout China, North America, and Europe. (CoinDesk, TechCrunch)

Web3-Focused Branding Firm Gusto Collective Closed $11M Seed Round

Hong Kong-based Gusto Collective, a content material manufacturing service for manufacturers, has raised $11 million in seed spherical financing, bringing the agency’s whole valuation to $23 million, reported Tech In Asia.

  • Animoca Brands and Gaw Capital, a Hong Kong-based personal fairness fund administration firm specializing in APAC’s actual property markets, co-led the spherical.
  • BlackPine, YCI Limited, and several other present shareholders together with ClearVue Partners additionally participated within the spherical, in line with an official press launch.
  • Gusto Collective will use the proceeds to “transfer extra aggressively into Web3 tech companies,” develop internationally, and ramp up product improvement efforts, Lau stated in an interview with Tech In Asia.
  • This spherical marks Animoca’s newest funding in Web3, after lately main gaming agency Untamed Studio’s $24.3 million fundraising. It additionally co-led the $7.5 million spherical of Our Happy Company, John Legend’s music NFT agency.
  • As a digital advertising agency, Gusto Collective merges storytelling, knowledge science, and Web3-related know-how resembling VR and AR to create interactive content material for advertising functions. It targets augmented actuality, metaverse, and NFT improvements to enhance buyer experiences.
  • Founded in January 202 by know-how and advertising veteran Aaron Lau, Gusto Collective now operates with a staff of round 200 full-time staff throughout Hong Kong, Shanghai, and London, in line with the corporate’s LinkedIn web page. (Tech In Asia)

READ MORE: Check out Animoca Brands’ different Web3 strikes!

Bitcoin Mining Rebounds in China Despite Crypto Ban

Despite Beijing’s recent crackdown on crypto in July final yr, China’s bitcoin mining exercise has shortly rebounded, reported CNBC, citing knowledge from the Cambridge Centre for Alternative Finance.

  • Prior to Beijing’s stringent crackdown on crypto, China accounted for as much as 75 p.c of the whole hash price, or processing energy, of the world’s bitcoin community. After the ban, that quantity shortly plummeted to zero in July and August 2021.
  • Since the Chinese authorities abolished crypto mining, many miners fled to the US, Russia, and neighboring Kazakhstan.
  • Meanwhile, underground mining operations began to emerge in China. Data from the Cambridge Centre for Alternative Finance reveals that in September 2021, China made up simply over 22 p.c of the world’s bitcoin mining market. This makes China one of many high gamers within the sector, second solely to the US.
  • One of the potential issues with the analysis is that it depends on the combination geolocation from big bitcoin mining swimming pools to find out the place the mining actions are concentrated, and the outcomes could also be vulnerable to “deliberate obfuscation” by bitcoin miners utilizing a digital personal community (VPN) to cover their places, in line with the researchers. (CNBC)

Understanding China’s Blockchain-Based Service Network (BSN)

In a speech in 2019, Chinese President Xi Jinping declared the necessity for China to embrace blockchain know-how. The nation has since been constructing a blockchain platform aiming to deploy blockchain know-how for enterprises. CNBC reported this story final Sunday.

  • The Chinese President stated three years in the past that blockchain was an “vital breakthrough in impartial innovation of core applied sciences.” Since then, blockchain was elevated to a nationwide precedence, among the many ranks of quantum computing and semiconductors.
  • The blockchain platform, known as blockchain-based service community (BSN), targets firms working private and non-private cloud computing infrastructure.
  • BSN’s answer addresses a number of issues confronted by firms working within the blockchain house. First, the community payments itself as a “one-stop store” to deploy blockchain functions within the cloud, a course of that could possibly be expensive and time-consuming.
  • The community additionally tries to unravel the issue of interoperability, the flexibility of various computerized merchandise or methods (and on this case, completely different blockchains) to attach and alternate data. The finish purpose for BSN is to permit governments and enterprises to deploy user-friendly, cost-efficient blockchain functions.
  • Since China has banned crypto final July, the BSN would possibly emerge as a significant non-crypto use case for firms that don’t wish to be uncovered to the dangerous nature of digital currencies.
  • Red Date Technology, a Hong Kong-headquartered startup, is likely one of the founding firms behind the BSN. Other backers of the know-how embrace the National Development and Reform Commission (NDRC), a state company underneath the State Council that oversees the planning of the nation’s economic system, and China Mobile, a state-owned telecommunications firm.
  • BSN has ambitions to go world, however its centralized nature and ties with the Chinese authorities might topic it to heavy scrutiny overseas. (CNBC)

READ MORE: Check out our earlier tales on the BSN!

Aave Founder Builds Blockchain-Based Social Network to Rival Twitter After Account Is Suspended

Decentralized cash market Aave introduced on Wednesday the launch of Lens Protocol, a decentralized social graph, after founder Stani Kulechov was quickly suspended from Twitter for proclaiming himself “interim CEO of Twitter.” Bloomberg and CoinDesk first reported the story.

  • Lens Protocol permits builders to construct Web3 social media platforms that run on the Polygon community, a Layer 2 community operating on the Ethereum blockchain.
    • Layer 2 is an add-on layer that doesn’t alternate the construction of the unique blockchain layer.
  • “All [Web3] innovation has been pushed by the concept of possession,” stated Kulechov through Telegram. “Web3 social ensures that customers are accountable for their content material which makes the functions and algorithms compete on bringing one of the best expertise layer to the customers.”
  • Social graph protocols are rising throughout the blockchain house in response to rising considerations about knowledge possession. Lens Protocol distinguishes itself from opponents in its concentrate on NFTs: each bit of content material is related to an NFT, giving the creator possession over their posts, in line with Kulechov.
  • Built on the Ethereum blockcahin, Aave is a decentralized finance (DeFi) instrument and a system of good contracts that permits customers to lend, borrow, and earn curiosity on crypto belongings. Aave at present permits customers to lend or borrow as much as 17 forms of cryptocurrencies. (Bloomberg, CoinDesk)

GameFi Developer Azra Games Raised $15M Seed Round

Azra Games, a blockchain-based developer of collectible fight role-playing video games (RPG) for core avid gamers, has raised $15m in seed funding led by Andreessen Horowitz, in line with VentureBeat.

  • The sport developer will use the funds to construct out its first sport, Project Arcanas, a sci-fi fantasy epic with mass fight and RPG parts. The sport may even characteristic digital collectibles.
  • The Sacramento-based firm was based in January 2022 by gaming business veteran Mark Otero, who spearheaded the favored online game Star Wars: Galaxy of Heroes.
  • Andreessen Horowitz is an American enterprise capital agency, based in 2009 by Marc Andreessen and Ben Horowitz. It targets each early-stage startups and established development firms, and is a number one investor within the rising Web3 house.
  • The agency lately launched Games Fund One, a vertical fund centered on the gaming business, led by normal companions Andrew Chen, Jon Lai and James Gwertzman.
    • “With [Games Fund One], we’ll proceed so as to add extra capabilities and develop deeper networks which can be tailor-made to the video games ecosystem so we can assist our portfolio firms with the whole lot from constructing digital communities, to managing their digital economies, to IP licensing finest practices, to serving to construct their improvement groups,” a weblog publish saying the fund’s formation reads. (VentureBeat, The Block)

That’s it for this week’s e-newsletter – thanks for studying! As at all times, I welcome any suggestions on the way to make this text higher. My electronic mail is [email protected]. See you once more subsequent week!

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About the Author: Daniel