Michael Sonnenshein, the CEO of Grayscale, announced right now through Twitter that Time Magazine has partnered with Grayscale to create a brand new academic crypto video sequence. The sequence might be made by the almost 100-year-old publication and is ready to return out this summer season.
Time, in addition to Time’s president Keith Grossman, might be paid in Bitcoin and the corporate will proceed to carry Bitcoin on its stability sheet. The firm will now be a part of the likes of MicroStrategy (MSTR), Tesla (TSLA), Square (SQ) and others who maintain Bitcoin on their stability sheets as a retailer of worth belongings.
Three weeks in the past the corporate posted a job for a brand new CFO. The job publish requested for “consolation with Bitcoin and different cryptocurrencies” in its checklist of {qualifications} displaying that the corporate could have already had some intention of Bitcoin publicity in the close to future.
Time additionally just lately bought three of its covers as NFTs, displaying additional involvement in the crypto business.
Time represents the primary legacy media model that may maintain Bitcoin, and plenty of are questioning what the implications of this transfer are.
This information led to some hypothesis on whether or not or not different firms owned by Marc Benioff, like Salesforce (CRM), would contemplate having Bitcoin on its stability sheet too.
While Benioff has not been vocal about Bitcoin or cryptocurrencies, he has expressed his stance not directly when he invested in Chainalysis, a blockchain evaluation firm, by way of his funding fund, Time Ventures.
Though his funding in Chainalysis shouldn’t be proof that Salesforce would maintain Bitcoin on its stability sheet like Time, the funding is a sign that he has religion in the crypto business’s future.
